Keyword Research has become an integral part of starting up your own business or growing your business (exponentially). Search engine marketing is here to stay for the long term, hence finding customers through keyword research should also be an integral part of your marketing.
Earlier, all you needed to do was to enter the description of your business in the title & meta tags and you were done with optimizing your web-site. Things have changed! And hence this article...
How does Search Engine Optimization (SEO) relate to keywords?
SEO is the process of increasing the number of visitors to your web-page by the careful and deliberate use of targeted keywords and their specific placements designed to get the page to show up on the top listing for such keywords. (SEO also includes other strategies not discussed here.)
TIP: Keyword Research is very useful to you when you decide to start a pay-per-click campaign to drive visitors to your website or increase revenue using adsense.
Here are the seven simple steps to keyword mastery that will cause your page to be indexed correctly by Search Engines and your link to be displayed at the very top on the search results page.
Step 1) Start with the most common words you use to describe your business(or your niche, if you operate in one). If you are in the automobile service business, you may have the following: Car Repair , Body Shop, Car Repair, New tires with car repair, Wax and Shine etc. If you actually have a niche business such as Jaguar Service And Repairs, then it becomes even more easier.
Step 2) Call your friend. Ask him how he would try to find your widget on a search engine if he lost your phone number and he wanted to look you up on the Internet. What if he forgot the name of your establishment? What if ....
Your perception of how people see you may be different from your customers' perception of you. Add these new words to the list.
Repeat this as many times as you can with different people.
Step 3) Find other words related to your original list. such as names of the brands. Lexus Repair, Lexus spare-parts, Honda kit, etc.
Mix and match keywords with your original list to find even more keywords.
Step 4) Go to google and run a search for your widget. See what keywords bring up your competition and what words do not. Add them to your list .
Step 5) Add plurals and common mis-spellings too.
Step 6) Figure out as to how often people search using each of the phrases you have identified in your list. You can use the google adwords tool for this purpose.
TIP: Use adwords tool to see how many people have searched for each of your phrases in the recent past. https://adwords.google.com/select/KeywordToolExternal . This also suggest keywords you might want to use.
Step 7) Make sure your keywords are placed in the following locations on you web page: Page Title, Meta Keywords, Meta Description, Header Tags, Alternate Description for images, First Paragraph on the page, strong Tags, Em tags, Ordered and unordered lists, Anchor Tags, File names, Folder Names, Footer Tags, Any URLs and links in your pages.
Earlier, all you needed to do was to enter the description of your business in the title & meta tags and you were done with optimizing your web-site. Things have changed! And hence this article...
How does Search Engine Optimization (SEO) relate to keywords?
SEO is the process of increasing the number of visitors to your web-page by the careful and deliberate use of targeted keywords and their specific placements designed to get the page to show up on the top listing for such keywords. (SEO also includes other strategies not discussed here.)
TIP: Keyword Research is very useful to you when you decide to start a pay-per-click campaign to drive visitors to your website or increase revenue using adsense.
Here are the seven simple steps to keyword mastery that will cause your page to be indexed correctly by Search Engines and your link to be displayed at the very top on the search results page.
Step 1) Start with the most common words you use to describe your business(or your niche, if you operate in one). If you are in the automobile service business, you may have the following: Car Repair , Body Shop, Car Repair, New tires with car repair, Wax and Shine etc. If you actually have a niche business such as Jaguar Service And Repairs, then it becomes even more easier.
Step 2) Call your friend. Ask him how he would try to find your widget on a search engine if he lost your phone number and he wanted to look you up on the Internet. What if he forgot the name of your establishment? What if ....
Your perception of how people see you may be different from your customers' perception of you. Add these new words to the list.
Repeat this as many times as you can with different people.
Step 3) Find other words related to your original list. such as names of the brands. Lexus Repair, Lexus spare-parts, Honda kit, etc.
Mix and match keywords with your original list to find even more keywords.
Step 4) Go to google and run a search for your widget. See what keywords bring up your competition and what words do not. Add them to your list .
Step 5) Add plurals and common mis-spellings too.
Step 6) Figure out as to how often people search using each of the phrases you have identified in your list. You can use the google adwords tool for this purpose.
TIP: Use adwords tool to see how many people have searched for each of your phrases in the recent past. https://adwords.google.com/select/KeywordToolExternal . This also suggest keywords you might want to use.
Step 7) Make sure your keywords are placed in the following locations on you web page: Page Title, Meta Keywords, Meta Description, Header Tags, Alternate Description for images, First Paragraph on the page, strong Tags, Em tags, Ordered and unordered lists, Anchor Tags, File names, Folder Names, Footer Tags, Any URLs and links in your pages.
